https://nicolemattson.journoportfolio.comRSS Feed for Nicole MattsonenFri, 12 Apr 2024 00:00:00 +0100https://media.journoportfolio.com/users/381629/images/a553b610-8ae3-4f98-9521-8cf8557ba565.pngI designed and wrote this print ad. The challenge here was to create a compelling design without using color.Fri, 12 Apr 2024 00:00:00 +0100https://media.journoportfolio.com/users/381629/images/a553b610-8ae3-4f98-9521-8cf8557ba565.pnghttps://media.journoportfolio.com/users/381629/images/2f67bb02-56ff-41a1-8674-da57341a5eed.pngThis is a video I recorded to explain to a client how to choose a font for their website.Fri, 12 Apr 2024 00:00:00 +0100https://media.journoportfolio.com/users/381629/images/2f67bb02-56ff-41a1-8674-da57341a5eed.pnghttps://media.journoportfolio.com/users/381629/uploads/0e2046b7-e683-45bc-9748-02387bc26ae4.pdfI wrote the copy and did the design for this presentation we gave to a tribal nation about a potential business opportunity.Fri, 12 Apr 2024 00:00:00 +0100https://media.journoportfolio.com/users/381629/uploads/0e2046b7-e683-45bc-9748-02387bc26ae4.pdfhttps://media.journoportfolio.com/users/381629/uploads/55bd12a1-343e-49b0-a703-d8a790ae922f.pdfThu, 04 Apr 2024 00:00:00 +0100https://media.journoportfolio.com/users/381629/uploads/55bd12a1-343e-49b0-a703-d8a790ae922f.pdfhttps://media.journoportfolio.com/users/381629/uploads/378330a3-fe9f-4abb-856b-8afc41e19813.pdfThu, 04 Apr 2024 00:00:00 +0100https://media.journoportfolio.com/users/381629/uploads/378330a3-fe9f-4abb-856b-8afc41e19813.pdfhttps://media.journoportfolio.com/users/381629/images/360ee636-216b-49d3-ab54-cfe08b9ffe10.pngThu, 04 Apr 2024 00:00:00 +0100https://media.journoportfolio.com/users/381629/images/360ee636-216b-49d3-ab54-cfe08b9ffe10.pnghttps://media.journoportfolio.com/users/381629/images/5717ecfb-7f10-4e62-965c-2fd5118d9a8d.pngThu, 04 Apr 2024 00:00:00 +0100https://media.journoportfolio.com/users/381629/images/5717ecfb-7f10-4e62-965c-2fd5118d9a8d.pnghttps://media.journoportfolio.com/users/381629/uploads/d2e7690d-a6e2-4397-9b70-7b13c846b303.pdfThu, 04 Apr 2024 00:00:00 +0100https://media.journoportfolio.com/users/381629/uploads/d2e7690d-a6e2-4397-9b70-7b13c846b303.pdfhttps://media.journoportfolio.com/users/381629/uploads/27aa652d-b3e4-4ff6-88ff-3fa4a9b94afa.pdfThis is an explainer I researched, wrote and designed. The intended audience was potential clients who were unfamiliar with the differences between hemp derived products.Fri, 29 Mar 2024 00:00:00 +0000https://media.journoportfolio.com/users/381629/uploads/27aa652d-b3e4-4ff6-88ff-3fa4a9b94afa.pdfhttps://media.journoportfolio.com/users/381629/images/5fef0478-eb14-46cf-9862-f48edc3e66b1.pngIn the CBD industry, retailers are not allowed to make any kind of health claims about their products or they will be shut down by the FDA. But the entire purpose of taking these products is to improve customers' health. I tried to square this circle by giving each product a descriptive name and a feeling word. For example, I called a product that supports joint health "Move Easy" and I gave it a feeling word of "rejuvenated."Fri, 22 Mar 2024 00:00:00 +0000https://media.journoportfolio.com/users/381629/images/5fef0478-eb14-46cf-9862-f48edc3e66b1.pnghttps://www.loom.com/share/4a834f4cee2940dc84a49012ddb6338a?sid=c48e54ec-29f9-4164-94ee-2d13db7242dbI have served as a representative on Moorhead's Planning Commission since 2017. I've been chair or vice chair of that commission for about half the time I've been on it, and I currently serve as chair. At the meeting featured in this video, we had several MSUM students observing. I explained the zoning requirements for churches and the process of obtaining a conditional use permit. I discussed how churches can be located in various zoning districts. I also mentioned the limited authority of city councils in approving or denying church permits due to First Amendment rights.Fri, 22 Mar 2024 00:00:00 +0000https://www.loom.com/share/4a834f4cee2940dc84a49012ddb6338a?sid=c48e54ec-29f9-4164-94ee-2d13db7242dbhttps://media.journoportfolio.com/users/381629/uploads/1aeb1dd8-bcca-4e78-a55c-789d430f0144.pdfThis is an introductory tri-fold brochure for a software project I worked on. I wrote the copy and did the layout.Fri, 22 Mar 2024 00:00:00 +0000https://media.journoportfolio.com/users/381629/uploads/1aeb1dd8-bcca-4e78-a55c-789d430f0144.pdfhttps://media.journoportfolio.com/users/381629/uploads/75615de6-c592-4879-8c9f-a16616540159.pdfThis is the copy for one in a series of case studies I wrote for a client who had a B2B SaaS product they were promoting. I worked with the client to determine the strategy behind the series. Who would be the best customers to talk to? What would resonate most with potential customers? Then I did the interviews for the case studies and then wrote the copy.Fri, 22 Mar 2024 00:00:00 +0000https://media.journoportfolio.com/users/381629/uploads/75615de6-c592-4879-8c9f-a16616540159.pdfhttps://media.journoportfolio.com/users/381629/images/44803a43-43bb-46bb-97fc-09ec8f0bf0b9.pngThis one's just for fun. My pandemic impulse purchase was a backyard pizza oven. I designed a logo for myself and put it on an apron.Fri, 22 Mar 2024 00:00:00 +0000https://media.journoportfolio.com/users/381629/images/44803a43-43bb-46bb-97fc-09ec8f0bf0b9.pnghttps://media.journoportfolio.com/users/381629/uploads/278cfa06-80e2-4a58-a1c6-07f42fd94f34.pdfI've been on the winning Fargo Startup Weekend twice, in 2017 and 2018. Both times, I was responsible for the strategy and copy for our five-minute pitch. This is the copy for our 2017 presentation. We pitched a software product that would help law enforcement agencies speed up their response to major incidents like kidnappings.Fri, 22 Mar 2024 00:00:00 +0000https://media.journoportfolio.com/users/381629/uploads/278cfa06-80e2-4a58-a1c6-07f42fd94f34.pdfhttps://media.journoportfolio.com/users/381629/uploads/fe73b2d3-b1e7-4f1e-bbae-be12923e75c5.pdfFri, 22 Mar 2024 00:00:00 +0000https://media.journoportfolio.com/users/381629/uploads/fe73b2d3-b1e7-4f1e-bbae-be12923e75c5.pdfhttps://media.journoportfolio.com/users/381629/uploads/c6cb8fe9-766f-4178-a3c2-a4707feed227.pdfA potential client wanted a white paper on a market opportunity to take to his board of directors. I wrote the copy and did the design for this white paper.Fri, 22 Mar 2024 00:00:00 +0000https://media.journoportfolio.com/users/381629/uploads/c6cb8fe9-766f-4178-a3c2-a4707feed227.pdfhttps://media.journoportfolio.com/users/381629/images/3b68dce2-c080-4242-aa15-d8f75367a469.pngI volunteer with several nonprofit organizations. CHIRA Global Development Organization supports the Yazidi community, who are a Kurdish religious group. I designed the organization's logo, and I also create some of their social media graphics, like this one.Fri, 22 Mar 2024 00:00:00 +0000https://media.journoportfolio.com/users/381629/images/3b68dce2-c080-4242-aa15-d8f75367a469.pnghttps://media.journoportfolio.com/users/381629/uploads/e5cd4297-0bf5-43f2-8ba0-704d8ded1451.pdfThis is a blog post I wrote for an engineering software company that served as a lead magnet. The purpose of the post was to get people to download an infographic.Fri, 22 Mar 2024 00:00:00 +0000https://media.journoportfolio.com/users/381629/uploads/e5cd4297-0bf5-43f2-8ba0-704d8ded1451.pdf